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AMEX and Virgin America Launch Partnership

14 November 2011 by

AMEX and Virgin America Launch Partnership

American Express have proudly welcomed Virgin America Airlines into its popular Membership Rewards program and are actively pushing card members to transfer Membership Rewards points to the Virgin America Elevate program for frequent flyers.

Using a very simple “points per dollar” system, Elevate offers consumers five points per dollar towards their base air fare and also provide plenty of opportunity for the consumers to earn more points with Virgin America Elevate partners. This means that a reward flight can be earned very quickly with as few as four round trip flights or 2,500 points.

To launch the partnership in style, Virgin America Airlines and American Express operated a 2 week long Facebook promotion with a chance to win plenty of exciting prizes including a pair of first class round trip airline tickets to any Virgin America destination. The contest simply required participants to upload a photograph of themselves to their Facebook profile of them posing in a glamorous way in their favorite seat and upload it to the elevate your seat website.

Speaking at the launch of the promotion, which is now over, Lynne Biggar, executive vice president and general manager for U.S. Consumer Services at American Express said,

We are always looking for new and innovative partners that will make redeeming Membership Rewards points even more flexible for our Card members. Celebrating our partnership with the ‘Elevate Your Seat’ promotion gives consumers who love flying Virgin America and those who haven’t yet flown Virgin America a chance to enjoy the experience.

American Express Cardmember can convert membership rewards points that then have earned on their American Express credit card accounts to the Virgin America Elevate program at a rate of 100 Elevate points for every 200 Membership Rewards points. The Elevate Points can then be redeemed towards any unsold Virgin America seat with no blackout dates or restrictions.

As an example, a round trip Virgin America flight from Los Angeles to New York sells for around $320. This is available for 15,399 Elevate points or 30,798 Membership Rewards points. This is around 40% less than the points required on most competing airline rewards programs where the flight would require at least 50,000 points. Brett Billick, director of Customer Relationship Management at Virgin America said,

With world-class service and innovative amenities across all of our cabins, we hope to elevate the typical travel experience above the ordinary – and are thrilled to partner with American Express to offer our loyal guests one more way to earn rewards.

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