Many New York Fashion Week insiders will get invites for fashion shows without paying but those people who shed their bucks are more likely to have a great watch.
In the coming Mercedes-Benz’s fashion event on Thursday, many style reporters, newspaper and magazine editors, store buyers and models will make their way into the crowded world of celebrities which will be sitting on their seats with style.
For those seekers who have paid for their invitation cards, there will be a glorious escort to primo vantage points and will be served with lovely cocktail glasses and they cal also converse with the fashion makers of the world.
A few years back, American Express started introducing its Gold, Platinum and Centurion card users to access the American Express Skybox. This 10row skybox is designed above the Lincoln Center’s two big fashion ramps and it has its own exclusive entry and exits which also means that those people who will be sitting in this first class room will not be waiting in the long lines.
After getting a seat in the lovely nice chairs under the glittering skylights, skybox will show a free view from above of the fashion parade. The sitters will not need to crane their heads to see what the shoes look like.
Right after the presentations and modeling on the ramp, the world’s famous experts and fashion directors will talk with the audience about what trends will be in vogue, which is much better than following these experts with a microphone in hand.
Caitlin Lowie, director of corporate affairs and communications at American Express said
It’s a really great way for us to offer our customers a complete New York Fashion Week experience.
American Express also providing tickets to the new designer shows in the Meatpacking District’s Milk Studios. Every American Express member has the access to buy these special card members. In this current year American Express has about 700 runaway offers which range from $50 to$250.
Now with this offer, paying for exclusive access in the industry insider events is increasing in trend.
Novel Experiences is also a tour company which is offering packages to Grammy Awards, the Cannes Film Festival, star-studded movie premieres, and also New York Fashion Week. This company is so elite that media cannot access it and it is not trying to get attention of general audiences, told the company.